Book Cover Redesign

For my book cover redesign project, I chose to redo The Beautiful and the Damned by F. Scott Fitzgerald. Since the primary female character is known for being beautiful and shallow, I found a stock photo of a woman that I imagine looks like the character and edited the photograph to make her look muddled and flat. The expression on her face and the way she fades into the background speak a lot to the depth of her character and the overall theme of the novel.

Big Picture Presentation

This was a group presentation completed in spring 2019 to market the annual Big Picture Art Festival. The festival is an annual event in downtown Peoria. The goal of the event is to bring the community together to create art as well as highlight the accomplishments of local artists. Big Picture’s festival is only one aspect of the organization. Their goal is to strengthen the artistic community in central Illinois, which they accomplish through events and art installations.

My group’s idea was to use the symbolism of a line to unite all the aspects of the Big Picture Art Festival. The primary challenge the art festival faced was it’s lack of definitions and unified direction. We assigned it a theme that we think encapsulates the spirit of the project.

My contributions to the project were the presentation design, the festival map, and the way-finding system.

50th Anniversary Gala

In this assignment, my class worked with The Rotary Club of Peoria-North to brand their 50th Annual Anniversary Gala. I received an honorable mention for my art-deco inspired design. Since the event honors members of the rotary group, I started with the traditional rotary-blue and toned it down to a dark navy to create an elegant and sophisticated look for the gala.

‘It Has to be Heinz’

The object of this assignment was to create a marketing campaign for Heinz ketchup using the slogan ‘It Has to be Heinz’. I chose to create a campaign solely on social media and my goal was to increase engagement of young adults ages 17 to 27. My concept was to encourage people to express themselves with ketchup and to find ways to be creative using the product.

I would create a promoted snapchat story that displays snaps submitted by consumers of them either using the Heinz branded face filters or showing the unique ways they use their ketchup.

The best of all the snaps could later be made into a humorous article that would be promoted the next week.

Heinz’s other social media pages would be temporarily redesigned to correlate with the campaign.

RLI WSIA Afterparty

This project was completed during my Summer 2019 internship with RLI Corp. WSIA stands for the Wholesale Specialty Insurance Association. Each year, RLI hosts a highly renowned afterparty for the annual WSIA trade show. In 2019, the theme was Carnevale: An Evening of Mystery and Merriment. I spearheaded the design of the logo, hero images, signage, and giveaway items and the rest of the project was carried out by other members of the marketing and communications department.

Peoria Zoo Wayfinding App

For this assignment, my class was challenged with providing the Peoria Zoo with a phone application to aid visitors in finding their way around the park, give patrons a reason to keep the application on their phones and increase participation with the news and events happening at the park. Below is the solution I came up with. It includes an interactive map, a trivia game that rewards users with coupons to the park as well as exclusive insight to the animals, and news and events feeds to keep people updated on current zoo activity.

Event Branding for the Bradley University Alumni Association

During my internship with the Bradley University Alumni Association, I branded various events targeting alumni of the university. The primary challenge I faced while in this position was extending Bradley’s strong brand across all the unique events put on by the Alumni Association. Below is a selection of different postcards for events and examples of how I interpreted the university’s visual language in new and distinctive ways.

Morning Sunshine

Morning Sunshine is a line of healthy and wholesome breakfast boxes. They are a nonprofit organization whose goal is to brighten the customers’ mornings and provide free breakfasts to children in low-income neighborhoods. The target market is women ages 20-35 as well as children under 15. Everything about this brand is bright, cheery, and organic and speaks to their dedication to brightening the consumer’s day.

Social Media Marketing and the Economic Recession

Decided to dive deep into the economic and social climate tonight. With everyone stuck in their homes, social media usage has understandably gone up. However, companies are bracing themselves for a longer recession and have cut spending on all types of marketing. So, the questions I have are:

  1. Is this pause in regularly scheduled content going to give an opportunity for other companies to grab the spotlight?
  2. Will companies double down on social media marketing since it is the cheapest form of marketing?
  3. Is it ethical to promote products/services at all rather than raising awareness, hope, and support for the COVID-19 pandemic?

Here are my answers:

  1. I think the marketing campaigns that will grab the most attention over this period are the ones who show the most compassion for essential workers and those affected by the Coronavirus. This is absolutely an opportunity for companies to show their true colors and gain well-deserved praise for their efforts to help the community.
  2. Even though overall output of content will go down, I think marketing managers will direct more attention to social media since it reaches the biggest audience for the least amount of money.
  3. In my opinion, it is not ethical to continue to push merchandise/services without also contributing to awareness/support efforts for the pandemic. Ignoring the issue would be synonymous to the company stating that there is no problem.

However, those are just my personal opinions! Tell me what you all think!