Decided to dive deep into the economic and social climate tonight. With everyone stuck in their homes, social media usage has understandably gone up. However, companies are bracing themselves for a longer recession and have cut spending on all types of marketing. So, the questions I have are:
- Is this pause in regularly scheduled content going to give an opportunity for other companies to grab the spotlight?
- Will companies double down on social media marketing since it is the cheapest form of marketing?
- Is it ethical to promote products/services at all rather than raising awareness, hope, and support for the COVID-19 pandemic?
Here are my answers:
- I think the marketing campaigns that will grab the most attention over this period are the ones who show the most compassion for essential workers and those affected by the Coronavirus. This is absolutely an opportunity for companies to show their true colors and gain well-deserved praise for their efforts to help the community.
- Even though overall output of content will go down, I think marketing managers will direct more attention to social media since it reaches the biggest audience for the least amount of money.
- In my opinion, it is not ethical to continue to push merchandise/services without also contributing to awareness/support efforts for the pandemic. Ignoring the issue would be synonymous to the company stating that there is no problem.
However, those are just my personal opinions! Tell me what you all think!